Branding and graphic design firm Chermayeff & Geismar’s project list is one anybody working in graphics should be jealous of. Is a logo iconic? Chances are Chermayeff & Geismar designed it. Pan Am, NBC, Chase, Mobil, PBS, National Geographic, Barneys, AX, the Museum of Modern Art, the list is endless. In their upcoming Identity, a monograph, the two go through some of their most infamous designs.
NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos
I have a class taught by Ivan Chermayeff, Tom Geysmar, and Sagi Haviv.